Search Engine Marketing Guide
If you are a search engine optimizer (SEO) then there plenty of ways to help
you market your web sites and products that you sell online. Many people don’t
realize that search engines are major forces in drawing traffic to your site.
Probably a large percentage of traffic comes from one or all three of the
big search engines (Google, Yahoo, & Microsoft MSN). Whether you like
it or not, if you don’t use these search engine tools to promote your
web site, you can lose valuable traffic which ultimately equates to profit.
Here are some tips.
It is very important to build your web site to specific criteria that search engines look for. This type of web development is call website optimization. Whether you optimize your web site on your own or contract out a website optimization service, your goal is to have your web site reach a higher search engine placement. Most people call this ranking high in the search engine index.
For instance, you might be building a website on golf. The keyword “golf ball” can be a very profitable keyword to rank high in order to draw visitors and profit. If your web site shows up on the first page of Google for “golf ball”, then you should receive excellent traffic. However if your web site ranks on page 39 for the term golf ball, you might not get any traffic what so ever.
Search engine ranking and web optimization go hand and hand. In order for your web site to rank high it must be optimized properly. Web site optimization usually includes a few different factors such as keyword rich pages, meta tags and back links pointing back to your web site. These three criteria are usually well regarded as the most important pieces to the optimization puzzle.
Many search engine optimizers usually agree that a keyword density of 2 to 5% is ideal in order for a search engine spider to take notice. If you have 200 words on a page designated for golf ball then you should have between 4 to 10 times the words golf ball on your web page.
Meta tags are html code that are helpful in alerting search engine spiders to what the web page’s topic is. Meta tags are written in HTML code. Back links are extremely important to certain search engines like Google. Google was built on the theory that important web sites have other important web sites linking to one another. For instance, if Apple computers home page, which to many people is a very important web page links to ABC’s web page, then ABC must be important.
If you want a higher search engine placement you have to find high ranking web sites in your category and have them link to your web site. While this is not the easiest objective to accomplish, there are ways that it can be accomplish such as advertising, allowing articles or information with your web site link to be posted on other important web sites and allow products such as computer code to be posted on other sites with your link. So if you want to excel at search engine marketing, follow the above tips.
